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"Would AI recommend your business?" That was the question Paul Levy put to the room at the FSB North Wales Small Business Conference at Venue Cymru last week, and judging by the conversations that followed, it struck a nerve. A packed room of local business owners,...

AI generated answers have become a normal part of searching online now, whether that is the summary sitting at the top of a Google results page or a quick question typed into ChatGPT instead of a search bar. For a lot of businesses, this raises a fair question. Is...

Last week we spent two days on the floor at London Tech Week and came back genuinely buzzing. Not because everything was polished and perfect. In fact the opposite. The most exciting thing about the AI space right now is how messy and experimental it still is. People...

We're excited to share that Livetech's Managing Director, Paul, will be taking to the stage at this year's FSB North Wales Small Business Conference, and the topic couldn't be closer to our hearts: Artificial Intelligence. The FSB North Wales Small Business Conference...

Digital marketing in Llandudno evolves with local trends and tactics. Gain insights on optimizing your strategy in this coastal town.

Search has quietly but fundamentally changed, and most businesses haven't noticed yet. Cast your mind back to how you used Google five years ago. You'd type something in, scan the results, click a link, and find your answer on someone's website. Simple. Predictable....

In the constantly evolving world of SEO, one thing remains clear: it is not enough to simply rank in search engines. You need to stand out. That is where schema markup comes in. Often overlooked by many businesses, schema is a powerful part of the SEO framework that...

As we all know, marketing is one of the fastest moving industries out there. New trends come and go quickly, and it can be hard to keep track of it all. As we step into another new year, let’s look at what we think marketing looks like in 2026 and what matters the...

As the year winds down, digital ad competition heats up. Christmas is one of the biggest online shopping moments globally, and brands of every size are bidding for attention across Google Ads, Meta Ads, TikTok and beyond. Done well, PPC campaigns can deliver an...

Google’s AI Mode is reshaping the digital marketing landscape, transforming search into a dynamic, conversational experience. For agencies like ourselves, staying ahead of this shift is crucial to maintaining visibility and driving client success.   What is...

When it comes to climbing search engine rankings, many businesses make the mistake of focusing only on broad, high-volume keywords. While these can certainly bring traffic, they are also fiercely competitive and often attract visitors who may not convert. This is...

If you’ve ever wished there was one campaign to rule them all - Search, Youtube, Display, Discover, you’re in luck. Google Performance Max is Google Ads’ no-so-secret weapon, combining powerful automotion with serious reach across all of Google’s platforms. It’s...

In 2024, Google’s AI Overviews, formerly known as Search Generative Experience (SGE), began rolling out widely, changing how users interact with search results. These AI-generated summaries appear at the top of the results page, often replacing or pushing down...

Social media marketing is more than just a platform for sharing updates; it’s a powerful tool to connect with audiences and build brand presence. But in a sea of content, how do you ensure your posts stand out? Here are some tips and tricks to help you create engaging...

At Livetech, we love to see our clients making the most of organic marketing opportunities, and The Oasis Hotel in Llandudno did exactly that during the recent Welsh Open Snooker tournament at Venue Cymru. As reigning world snooker champion Kyren Wilson competed in...