Video Marketing in 2021

If you aren’t already making use of video marketing, then you could be missing out. People now spend over 80% of their online activity watching videos. 87% of influencers and online platforms are using video as their main form of content. The internet is now video – so if you’re not utilising this already – it’s time to get with the times.

It’s true that creating video in-house is one heck of an investment, however, there’s nothing stopping you from looking externally for professional help instead.

Too many businesses and brands aren’t making use of this effective marketing tool – because they don’t know what they want to get out of it. Well, let us help you break it down.

Why do people gravitate towards video?

Video is the most engaging forms of content. When we are trying to research products on the go, rather than slogging through a 2-page article on a subject, it’s much more convenient for many to just watch a quick two-minute video. Videos stimulate our senses much better than other forms of content – since we can’t feel, taste or smell everything we see on our screens, seeing and hearing it is the best we can do.

Videos are not only more entertaining but also an easier way to consume. When viewers are engaged with a video, they will retain as much as 95% of its message rather than just 10% that might typically be retained when reading.

The internet is now video.

Your brand needs a video marketing strategy. Video is no longer just one piece of your marketing plan – it is front and centre to the vast majority of everyone’s marketing and campaign efforts. Video dominates social media.

If you aren’t creating video content you are falling behind – but no need to fret. Videos have become more simple and raw – short form or ‘microcontent’ is an incredibly useful strategic point. Rather than one long five-minute video, you’ll have five short one minute videos. These can be utilised as social media posts and ad campaigns.

Videos should be produced by all teams in a conversational, actionable, measurable way. 50% of consumers want to see videos from brands, leaving all other forms of content completely in the dust.

Video is useful for more than just entertainment, videos on landing pages are capable of increasing conversion rates by over 80%. A whopping 90% of customers say that videos play a role in how they make buying decisions.

Think about it, when you want to see a product review, learn more about a subject or a how-to guide, where do you go? That’s it – Youtube. All you need to do is be there to answer the questions the consumer has, and you will be displayed to your ideal customers.

You might be wondering where to start with all of this, well, fear not, as our team at Livetech are more than happy to advise on how you should be making the most of this medium as a part of your marketing plan. We are just a phone call, or an email away.


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