A long term web marketing strategy is essential if you want your website to maintain a good position in search engines and continue to draw in customers, however there are times when all your website needs is an extra quick boost.

Sometimes it is not practical to get to the top of a search engine for a particular phrase using SEO techniques, e.g. for a short campaign or if you are a new entrant to a marketplace and need results quickly. The major search engines provide methods to allow you to get up and running quickly with their advertising programmes. As ‘Sponsored Links’. Other benefits of this are you only ‘pay for what you use’ and you can cap your expenditure on a daily basis.

Pay per click campaigns are very effective for highlighting a new product, service or to give your website some fast exposure in a short burst.

There are many advantages to a pay per click advert in search engines online compared to other forms of advertising. Firstly, people are increasingly doing their shopping and looking for services online; this means you are accessing a new audience. Another big benefit is that your advert only shows in relevant search results when people specifically search for your products or service, which means your advert is highly targeted at the people most likely to go to your website and buy from you. Another advantage is that you only have to pay when someone actually clicks on your advert. This means you only pay when the ad is successful.

We can help you create an effective campaign using in depth knowledge of search engines and what people search for to attract the best audience. Pay per click web marketing is fast, efficient and effective. Nowadays there is pay per click advertising available on the big search engines and social media platforms such as Facebook and Twitter.

Livetech can help you decide on what kind of pay per click campaign is right for you and your business. We clearly explain the details, set up and run your campaign for you!