Google Webmaster Tools are a fantastic set of tools provided by Google to help web site owners get the most from their websites and particularly SEO Search Engine Optimization. Google wants to reflect accurate and useful results to a web user and works with ‘webmasters’ to establish a set of best practice guidlines. You get a Webmaster Tools account by registering with Google in the first instance and then verifying your website with them using a variety of methods.
Once the site has been verified and has been looked at by Google (could take a few days) a long list of reports will be available.
Some webmaster use ‘spammy’ techniques to try and get a good position for their chosen keyword phrases. There are plenty of good examples where this has worked for companies in the past, using link farms or other content networks or even sets of blog sites. Results gained using these techniques are likely to be very shortlived however, Google improving its checking and monitoring techniques all the time. A website that we recently took over from another company had the following to report in Webmaster Tools.
Dear site owner or webmaster of http://www.yzxyz…etc.com/,
We’ve detected that some of your site’s pages may be using techniques that are outside Google’s Webmaster Guidelines.
Specifically, look for possibly artificial or unnatural links pointing to your site that could be intended to manipulate PageRank. Examples of unnatural linking could include buying links to pass PageRank or participating in link schemes.
We encourage you to make changes to your site so that it meets our quality guidelines. Once you’ve made these changes, please submit your site for reconsideration in Google’s search results.
If you find unnatural links to your site that you are unable to control or remove, please provide the details in your reconsideration request.
If you have any questions about how to resolve this issue, please see our Webmaster Help Forum for support.
Google Search Quality Team
This indicated that unethical techniques had been used in the past, a shame for the client as previous work they had paid for had been much less effective than it should have beeny and work required for us in order to sort out the issues.