fbpx

CRL Group

Refrigeration, HVAC, Store, Building Contractor and Plant & Tool Hire in North Wales – Project Activities: Branding, Website Design, Marketing.

crl

 

BACKGROUND

 

CRL Group was established in 1980 and is made up of 4 divisions including, plant and tool hire, building hardware, HVAC and refrigeration and building contractors in North Wales, North West and Midlands.

With a wealth of experience, CRL Group offer everything you could possibly need when it comes to creating and building new commercial spaces.

We were recently appointed by CRL Group to help develop their business. CRL Group who are also known as Clwyd Refrigeration wanted to expand their business to include, plant and tool hire, store and North Wales commercial building contractors too.

OBJECTIVES

  • PDesign new branding for CRL Group and its sub-divisions
  • PDesign & develop new websites for all brands
  • PCreate a launch programme
  • POngoing marketing and SEO
  • PPhotography & Video Work
crl group
crl group

PLANNING + DESIGN

We worked closely with Gary and Loren to come up with a brand that worked for them and a colour scheme that would work harmoniously.

We took a modern approach on their current branding so that they were still recognisable to their current clients. This allowed us to create a consistent design for all logos

Our graphic designer created many different variations and typical places in which they could be used – e.g. website, social media, print. The chosen logo contains all features from the previous logo however, colours have been tweaked to be more contrasting and vibrant as well as using a clearer font.

Next we set about creating a website design that would work across all 5 sites with the differentiating factor of colour and logo. The reason behind this is so that the user could identify the brand easily and create association with each sub-division. 

RESULT

  • PModernised business branding which is consistent with the direction the business aspires to go in.
  • PVibrant, versatile, design with a clear identity.
  • PPositive ongoing client relationship.
  • POngoing monthly SEO and digital marketing services.

WHAT NEXT?

If you are interested in one or more of our services, why not pop in for a coffee and we can discuss further on what we can do for your business. By working together we can come up with some new ideas that will help you achieve your goals, dreams and aspirations.