Home from Home Restaurant is a bistro-style restaurant located in Penrhyn Bay, North Wales. In August 2022, Cheryl approached Livetech for assistance due to her challenges in attracting new customers to the restaurant. Although Cheryl had a loyal customer base comprising locals, she recognised the significance of expanding her clientele and sought guidance to achieve this goal. Additionally, the restaurant faced difficulties in recovering from the impacts of the post-lockdown period, emphasising the need for effective online presence.
Objectives.
The main objectives set by Home from Home were:
- Create a simple, but modern, vibrant website.
- Produce high-quality photos and videos
- Increase organic search visibility and website traffic through SEO techniques.
- Engage with customers and attract new ones through effective social media content.
- Improve brand awareness and online reputation.
Website Development.
- Collaborated with the client to understand their brand identity and target audience.
- Designed a new website with a modern, user-friendly interface.
- Incorporated visually appealing imagery and video, high-quality content, and an updated menu to entice visitors.
SEO Optimisation.
- Conducted comprehensive keyword research to identify relevant search terms
- Optimised website content, meta titles, and headings to improve search engine rankings.
- Created local keyword area to target customers in the restaurant’s geographical area.
Social Media.
- Updated their Facebook page with new content.
- Created an Instagram account
- Developed visually appealing and shareable content, including enticing food photography, special promotions, and customer testimonials.
- Responded promptly to customer comments, and reviews to maintain a positive online reputation.
The Result.
Our collaboration with Home From Home Restaurant has resulted in significant improvements to their online presence and overall business performance.
With our assistance, Cheryl has observed a noticeable influx of new customers, indicating the success of our efforts to expand her clientele.
The promotional video, skillfully crafted by Charlie, has become a standout feature on the homepage, garnering an impressive response on social media. The video’s popularity, evident through its 169 likes, 28 comments, and 59 shares on Facebook, has undoubtedly enhanced Home from Home Restaurant’s online presence and brand reach.
Despite the challenges faced by the industry, Cheryl is experiencing a tremendous positive impact since working with us. The increase in new customers and bookings, it’s clear all the hard work is paying off.
*The below figures are from October 2022 – May 2023
Working with Livetech was the best business decision I’ve ever made!
– Cheryl OConnell, Director