The Imperial Hotel stands as one of Llandudno’s most esteemed accommodations, radiating Victorian elegance from every corner. In addition to its 98 uniquely designed bedrooms, the hotel boasts an award-winning restaurant and a complimentary health and fitness centre, complete with an indoor swimming pool, gym and a rejuvenating spa bath for your relaxation.
Nestled along the picturesque North Wales coastline, The Imperial offers breathtaking views that appear almost surreal, making it an ideal location to explore North Wales and its myriad attractions.
The Imperial were after a new website refresh, alongside a big push on SEO.
Objectives.
The main objectives set by The Imperial Hotel were:
- Mobile first design
- Modern/Luxury
- Focus on the User Experience
- More calls to action to help with conversion
- Fullwidth design with large imagery
Website Development.
The focus on the redesign was on simplification while infusing a modern aesthetic. Key elements of this transformation included:
- A clean and intuitive layout that ensured user engagement and easy navigation.
- Implementation of a responsive design to guarantee an optimal experience across all devices.
- Integration of high-quality imagery throughout the website, enhancing the visual appeal and storytelling.
- A captivating video on the homepage.
- Plenty of imagery throughout.
SEO Strategy.
A strong emphasis was placed on SEO to elevate The Imperial’s online presence. Our comprehensive SEO strategy included:
- Keyword research and optimisation to increase search engine rankings.
- Content optimisation for relevance and user engagement.
- Backlink building.
- Local SEO enhancements to attract regional visitors.
The Result.
The Imperial Hotel culminated in a successful digital transformation, breathing new life into their online presence. With a refreshed website and an effective SEO strategy in place, The Imperial Hotel is now better equipped to cater to the digital to the digital needs of the 21st century, attracting and engaging a wider audience while retaining the charm of its Victorian heritage. This case study demonstrates the power of a well-executed website refresh and SEO strategy in rejuvenating an established brand’s digital footprint.
