Sproule ERCE – Digital Marketing

Trusted with everything digital by an energy consultancy on four continents

Sproule ERCE is an international energy consultancy advising on oil and gas reserves and resources, asset management, decision advisory, expert witness work and the energy transition, including geothermal, low-carbon, hydrogen, helium and lithium projects. Formed when UK-based ERC Equipoise joined forces with Calgary-based Sproule, the business now operates from offices across Canada, the US, the UK, the Netherlands, Australia, Malaysia and Mexico.

Livetech has worked with the business since its ERC Equipoise days, starting with the website and growing into a full-spectrum marketing partnership: web design, SEO, content and internal documentation for staff.

The Challenge

Energy consultancy is a credibility business. Clients include national oil companies, regulators, investors, banks and law firms, and every one of them checks a consultant’s online presence before they commission work.

• A highly technical service range that had to read clearly to boards and investors as well as engineers
• A merger that brought two brands, two websites and a domain change together
• Protecting hard-won search visibility through that change
• Staff across several countries who needed consistent guidance on publishing and brand

Our Approach

We act as an extension of the in-house team. Rather than treating the website, SEO and content as separate jobs, we run them as one programme with a single goal: making sure the right people find Sproule ERCE, trust what they see and get in touch.

Everything is measured in plain business terms, focused on how digital activity supports new business, reputation and recruitment.

What We Do

Web design and development. We designed and built the ERC Equipoise website, including an interactive map of projects worldwide, and continue to support the digital estate through the merger and beyond.

SEO and domain migration. When the business moved to the Sproule ERCE domain, we planned and managed the SEO side of the migration and recovery: redirects, Search Console change of address, indexation clean-up and monitoring, so visibility for core reserves and advisory terms was protected and rebuilt.

Content and authority. Service pages, insights and thought leadership written for technical and commercial audiences alike, supported by relevant, high-quality links from across the energy sector.

Staff documentation. Clear guides and documentation for staff covering how to publish, update and look after the website and brand, so standards stay consistent across offices.

The Commercial Case

In professional services at this level, a single new mandate can be worth more than years of marketing investment. The website and search presence are often the first thing a prospective client, partner or recruit sees, so they have to reflect the quality of the consultancy behind them.

• Visibility protected through change: a managed domain migration rather than a costly drop in search traffic
• Credibility with decision makers: content that reads well to boards, investors and legal teams as well as engineers
• Consistency at scale: staff documentation that keeps quality high across offices without constant agency time

Key Deliverables

• Website design and build, including an interactive global projects map
• SEO strategy and ongoing optimisation
• Domain migration planning and search recovery
• Content, insights and authority building in the energy sector
• Staff guides and documentation for web and brand
• Ongoing support as an extension of the in-house team

Professional services firm that needs a website as credible as your expertise? Get in touch.