Background: With over 50 years of experience, Watkin Property Ventures Homes (WPV Homes) is renowned for building high-quality, enduring homes. Their mission goes beyond constructing houses—they create homes where families can grow and make lasting memories. What began as a small family business has evolved into one of the most trusted names in the home construction industry.
Now, WPV Homes is developing the exciting Penrhos Heights project on Queens Drive in Colwyn Bay. That’s where we come in—Livetech was brought on board to design a brand-new website and handle marketing and social media for this exciting development.
Planning & Design.
The main objectives set by WPV Homes were:
- Simplistic website with minimal clicks
- User friendly
- Light colour scheme throughout
- Improve brand awareness and online reputation
- Increase organic search visibility and website traffic through SEO techniques
- Provide high quality photography & videography
Website Development.
- Collaborated with the client to understand their brand identity and target audience.
- Designed a new website with a modern, user-friendly interface.
- Incorporated visually appealing imagery and video, high-quality content, and make a big deal about the show home and opening times.
SEO Optimisation.
- Conducted comprehensive keyword research to identify relevant search terms
- Optimised website content, meta titles, and headings to improve search engine rankings.
- Created local keyword area to target potential buyers in the area
Social Media.
- Created social media platforms for Penrhos Heights Development
- Grew the social media following
- Developed visually appealing and shareable content, including photography and videography Charlie took of one of the show homes
- Launched a Facebook brand awareness campaign to drive interest and increase tour booking
Photography & Videography.
Charlie captured stunning shots of one of the completed homes in the Penrhos Heights development, showcasing its beautiful details and features. These visuals have been instrumental in creating social media content, such as reels and graphics, and have been incorporated into the new website to highlight the development’s elegance.
Results.
Our collaboration with WPV Homes has led to a notable increase in their online presence, as well as a rise in show home tour bookings for the Penrhos Heights development. We look forward to continuing our partnership as the project progresses.
I just wanted to take a moment to thank you for all your hard work on the WPV Homes website. It’s been an absolute pleasure working with you, and it’s so refreshing to collaborate with someone as professional, thorough, and efficient as you are.
You’ve really gone above and beyond, especially given the tight timescales we were working against, and your dedication has made all the difference.
Thank you again for everything.
– Susan Ashworth
