Objective.
Red Squirrel Trust Wales needed a modern, engaging website to help raise awareness of their vital conservation work and to encourage public support.
The key goals were:
Improve user experience and navigation
Highlight beautiful wildlife photography
Make it easy for visitors to learn, donate, and get involved
Ensure the site works seamlessly on all devices
Planning & Design.
We started with a detailed discovery phase, working closely with the Trust to understand their audience, key messages, and content priorities. We mapped out:
User journeys for different audiences
A clear site structure with intuitive navigation
Calls-to-action to boost engagement and donations
Requirements for accessibility and mobile responsiveness
The Result.
The new Red Squirrel Trust Wales website is:
- Visually striking and engaging
- Easy for visitors to find information and take action
- Fully responsive and accessible
- A trusted hub for raising awareness and attracting new supporters
The Trust now has an online presence that truly reflects their passion and commitment to protecting red squirrels for generations to come.
