Livetech Threads Through History with the Longest Yarn
The Longest Yarn project recently wrapped up in Llandudno, and Livetech had the honour of supporting its digital efforts. Our team contributed a wide range of skills to market, record, support, and archive this one-of-a-kind exhibition, ensuring it resonated widely with the community.
The Longest Yarn, part of Llandudno’s Llandudno Respects tribute, featured an expansive 80-metre woolen installation—a modern analogue to the Bayeux Tapestry—that visually narrated the story of D-Day and WWII. Volunteers from across the UK and beyond crafted intricate depictions of scenes from D-Day and the broader war effort. The exhibition also included an extended range of installations around town, such as a life-sized knitted Churchill tank, an immersive round-town Poppy Trail history walk, the prestigious Gown of Poppies and handcrafted post box toppers, each bringing history to life in a unique, community-driven format. Livetech supported the project with an engaging online presence, promotional materials, and a targeted digital campaign to connect the community with this immersive experience.
Marketing and Promotion
To ensure community engagement with The Longest Yarn, Livetech developed a range of promotional materials across print and digital platforms.
Print Materials
Our design team produced posters, leaflets, flyers, banners, and signage displayed throughout Llandudno, promoting the project and sharing event details.
Digital Campaigns
We also ran a targeted digital campaign across social media, focused on audiences throughout North Wales and nearby Northwest cities. Custom graphics and outreach strategies helped drive interest, attendance, and overall engagement.
Capturing Memories for Future Generations
A core element of Livetech’s work on The Longest Yarn was capturing and preserving memories from WWII. Our team documented interviews with those who lived through the war or had stories passed down from parents and grandparents. These interviews will form part of a public archive, ensuring that these personal accounts are preserved for future generations.
Community Engagement
Livetech aimed to foster community participation throughout the project, helping raise awareness of The Longest Yarn events and installations via Facebook Events and Posts. This approach connected local residents and visitors with the stories, settings, and efforts behind the exhibition. Llandudno hosted a range of artistic events, including swing band performances, orchestras, classic film screenings, and talks—all of which saw overwhelming demand, with many events selling out.
A Multi-Media Display of History
The project also included the creation of the video, Setting the Scene: Llandudno at War, narrated by Phil Jones with support from Adrian Hughes at the Llandudno Homefront Museum and the Conwy Archives. This video was displayed at the Holy Trinity Church and will be posted online, providing future generations with a media-rich account of Llandudno’s role during the war.
Continuing the Work
With an extensive collection of material from The Longest Yarn, Livetech will continue editing and curating content for accessible, consumable media formats. In addition to interviews, Livetech captured reactions from volunteers and guests, recording the community’s experience of the event, which will be archived for future generations to view.
Our work ensures the project’s impact lives on, preserving the history and stories that shaped the community for years to come.