When it comes to climbing search engine rankings, many businesses make the mistake of focusing only on broad, high-volume keywords. While these can certainly bring traffic, they are also fiercely competitive and often attract visitors who may not convert. This is where long tail keywords come into play.
What Are Long Tail Keywords?
Long tail keywords are specific phrases that target a niche audience.
Here’s an easy breakdown:
- Short tail keywords: 1-2 words
- Medium tail keywords 2-3
- Long tail keywords 3+ words
The question people ask is, why would you want to add more details to a basic word when searching?
Instead of aiming for generic terms like “trainers” you might want to be more specific and search for “women’s running trainers size 6”.
In a nutshell, long tail keywords turn a vague word into a specific phrase. Although the search volume for long tail keywords is lower, the visitors they attract are far more likely to convert because they know exactly what they want.
Why Target Long Tail Keywords?
Long tail keywords can transform your SEO strategy in several ways:
Lower Competition
Highly competitive keywords can take months, even years, to rank for. Long tail keywords, on the other hand, face far less competition, giving your website a better chance of appearing on the first page of search results.
Higher Conversion Rates
Visitors using long tail search phrases are often closer to making a purchase or enquiry. They have a clearer intent, which means they are more likely to take action on your site.
Better Audience Targeting
Long tail keywords help you reach highly specific customer segments. This allows you to tailor your content and offerings to meet their precise needs.
What Makes a Good Long Tail Keyword?
Without a doubt, the best long tail keywords are those that offer specific relevance to your products or services, allowing you to cut through the noise of short tail keywords.
How to Find Long Tail Keywords
Use keywords research tools such as Google Keyword Planner, AnswerThePublic or SEMrush to discover the phrases people are searching for. You can also look at your own site’s search queries in Google Search Console to find opportunities you may be missing.
Another effective method is to explore forums, online communities and social media groups where your audience asks questions. These real-life queries often make excellent long tail keywords.
Incorporating Long Tail Keywords Into Your Content
Once you have identified your long tail keyword, integrate them naturally into your content. Write detailed blog posts, product descriptions and FAQs that answer specific questions. Focus on creating high-quality, useful content that genuinely helps the reader.
Monitor and Refine
Track the performance of your long tail keywords. Look at which pages are bringing in targeted traffic and driving conversions. Use this insight to refine your strategy and uncover new opportunities.
Write Detailed Content
Long tail keywords make us fully understand what the user is looking for within their search engine query.
As a key part of on-page SEO, long tail keywords can be added to page meta title, headings, body content, image descriptions and similar places of interest. This provides clues to search engines about the acute relevance of your page for that particular search term.
Choose Digital Marketing Services in North Wales
Are you keen to unlock the power of long tail keywords for your website?
Having a dedicated team that knows your business inside-out can take care of your keywords, plus all your other SEO needs on your behalf.
Based in Llandudno, we offer seo marking services in North Wales for businesses just like yours.
Get in touch with us today and see how we can help your business today!