Novachrome, a family-run business established in 1981, has been a trailblazer in the personalisation industry. From pioneering personalised plate printing to embracing the evolving world of Dye Sublimation, Novachrome has continuously adapted to market trends, offering high-quality sublimation inks, printers, printing paper and supplies. With growing demand, the company expanded its premises multiple times, ultimately settling in the Mona Industrial Estate, Anglesey.
Objective.
To enhance its digital presence and operational efficiency, Novachrome partnered with us for website maintenance and SEO enhancement. Our objective was to ensure seamless website performance, improve user experience, and bolster search engine rankings through strategic optimisation.
Planning.
- The website required ongoing monitoring to maintain optimal health, detect issues, and improve page speed.
- Novachrome needed to enhance its online visibility through quality link building and targeted keyword optimisation.
- Competing in a saturated personalisation industry required a strong digital strategy to stand out.
Approach.
- Website Maintenance & Performance Optimisation:
- Conducted regular site health audits to identify and resolve technical issues.
- Enhanced site speed by optimising images, refining code, and leveraging caching techniques.
- Implemented best practices for mobile responsiveness and user experience improvements.
- Plugin Updates: Regularly checked for and applied updates to all installed plugins to ensure the latest features and security patches were in place.
- Website Backups: Performed monthly backups of website data, including content, databases, and media files, ensuring quick restoration if necessary.
- Performance Monitoring: Continuously monitored site performance, including loading times and responsiveness, to maintain optimal user experience.
- Monthly Reports: Provided detailed reports outlining completed work, applied updates, performance metrics, and recommended improvements.
- Form Checks: Regularly tested all website forms (contact forms, subscription forms, etc.) to ensure proper functionality.
- Security Scans: Conducted routine security scans to identify and fix vulnerabilities, protecting the site from malware and hacking attempts.
- Content Updates: Provided basic content updates, including text changes, image updates, and blog posting (client-provided content).
- SEO Strategy & Execution
- Conducted in-depth keyword analysis to identify high-performing search terms relevant to Novachrome’s offerings.
- Implemented a quality link-building strategy, securing authoritative backlinks to strengthen domain authority.
- Regularly updated on-page SEO elements, including meta descriptions, header tags, and structured data for better search visibility.
The Result.
By leveraging our expertise in website maintenance and SEO, Novachrome has strengthened its digital presence, allowing it to focus on what it does best—delivering high-quality personalised printing solutions. With ongoing improvements, Novachrome continues to thrive in a competitive industry, staying ahead with a robust online strategy.
