TS Resins
A full site rebuild and SEO-first strategy that turned a static brochure site into an active commercial tool for a specialist chemical manufacturer.
- CLIENT
- TS Resins
- LOCATION
- Alyn Works, Mold, Flintshire
- WHAT WE DID
- Web design, SEO strategy and brand identity
- LIVETECH TEAM
- DBDavid BellHBHolly BakerSHSarah Hughes
- LAUNCHED
- 2026
The challenge
TS Resins produces more than 60,000 tonnes of specialist chemicals a year across toll manufacturing, wood adhesives and agricultural fertilisers, but their website was essentially an online brochure – static, unoptimised and invisible to search engines.
With no SEO strategy in place, TS Resins was competing against established rivals who dominated the search results for the terms that mattered most to their business.
What we did
We built an SEO-first architecture, with landing pages designed around the commercial search terms for each of TS Resins’ market segments – toll manufacturing, fertilisers, adhesives and industrial chemicals – and added schema markup site-wide, covering organisation, product, FAQ and breadcrumb data.
A technical hub gives customers access to Safety Data Sheets via the site and by QR code, alongside a fast, responsive design and market-specific content written in the language of toll manufacturing, agronomists and the timber and panel sectors. We also overhauled the brand identity with a new logo, colours and typography.
The results
TS Resins now ranks on the first page of Google for multiple commercial terms across its target markets, including toll manufacturing, chemical contract manufacturing and specialist fertiliser keywords. The site has gone from a passive brochure to an active commercial tool, generating enquiries and supporting sales with technical documentation.
SECTOR
Our work in Industrial & Manufacturing
## Websites that win industrial work
Most manufacturers have a website that describes the business. Far fewer have one that actively wins it. Closing that gap is the whole of what we do.
Livetech is a niche North Wales web and digital agency working almost entirely with industrial and manufacturing firms across North Wales and Cheshire. We help engineering, chemical, materials and technical companies turn a strong real-world reputation into online visibility, buyer confidence and enquiries. Our clients range from 10-person specialists to the UK arm of a €1.9bn international group.
If you run a manufacturer, supplier or technical specialist whose website quietly undersells the business, the projects below are the kind of work we do about it.
### How we look at a website
Before we touch anything, we score a site the way a buyer and a search engine read it, not the way its owner hopes it comes across.
We assess every industrial website against our own SHAG framework, scoring four things out of five: Search (can buyers, and now AI assistants, find you), Human (once someone lands, does the site convince them you are the right supplier), Authority (do you look as established online as you are in reality) and Growth (is anything on the site actively pulling in new enquiries, or is it just sitting there). One score, four numbers, and an honest view of where the site is strong and where it is leaking opportunities.
### A few of our industrial case studies
These are just a handful of examples from our industrial and technical work. We have delivered many more projects in this sector and are happy to talk through the ones most relevant to your business.
More Industrial & Manufacturing projects
Got a project like this?
Whether it’s a new brand, a marketplace or a straightforward website, we’d love to hear about it.