AI VISIBILITY AND ANSWER ENGINE OPTIMISATION (AEO)
How AI sees your business decides who finds you
Your next customer isn’t Googling. They’re asking ChatGPT, Claude or Google’s AI who to trust – and the answer is built from the evidence about you across the web.
IN SHORT
Livetech helps businesses in North Wales and across the UK get recommended by AI assistants such as ChatGPT, Claude, Gemini and Google’s AI Overviews, a discipline also known as Answer Engine Optimisation (AEO). Our AI Reputation and Visibility Audit, built on our Trust Density framework, is fixed scope, from £1,500 + VAT, and delivered in 10 working days.
- Based in Llandudno
- Spoke at the FSB conference, Venue Cymru
- Audits from £1,500 + VAT
Search ranked pages. AI weighs evidence.
AI assistants don’t show ten blue links. They give one answer, and they build it from the weight and consistency of evidence about you.
Customers ask, not search
“Who should I use for…” questions now go straight to AI assistants – and increasingly get answered without a single click.
One answer, not ten links
There’s no page two. Either the AI names you with confidence, or it names your competitor.
Consistency wins
AI cross-checks. A polished website contradicted by empty directories and stale reviews reads as risk.
OUR FRAMEWORK
Trust Density
Trust Density measures how much consistent, verifiable evidence exists about your business – and where the gaps are that make AI hesitate to recommend you.
- Website – clear, accurate information about what you do and who you serve
- Reviews – consistent, genuine feedback across Google and other platforms
- Directories – accurate listings on Google Business Profile, Bing Places and industry directories
- Press and mentions – coverage and mentions from other trustworthy sites
- Structured data – schema markup that tells AI tools exactly what you do and where
What decides whether AI recommends you
AI tools do not rank pages. They decide who to trust. We assess five signals, the same ones behind our Trust Density framework.
Clarity
Can AI tell exactly what you do, for whom, and where?
Proof
Is there evidence behind your claims, such as reviews, case studies and credentials?
Authority
Do independent sources mention you?
Presence
Are you showing up where AI looks?
Consistency
Does your story match everywhere it appears?
The problem most businesses cannot see
Your website can look perfect in a browser and still be invisible to AI.
When we checked our own hosting estate, roughly 3 in 10 sites were being turned away by host-level bot protection. Nobody noticed, because the sites worked fine for people. If AI cannot read your site, it cannot recommend you. Checking this is the first thing we do.
Five checks you can do today
You do not need us to start. Open ChatGPT, Gemini or Claude and try these.
- Ask who it recommends. Type “Who is the best [your service] in [your town]?” Are you named? Who is instead?
- Ask what it knows about you. Type “What does [your business name] do?” Is the answer right, vague, or missing?
- Check your address and phone details. Do they match on your website, Google Business Profile and directories? AI treats mismatches as a reason to doubt you.
- Check your robots.txt. Visit yourwebsite.com/robots.txt and look for lines blocking GPTBot, ClaudeBot or PerplexityBot.
- Check your host. Ask your web host whether bot protection is turning away AI crawlers. Many do it by default, and you would never see it from your own screen.
If the answers worry you, that is what the audit is for.
How we help
AI Reputation and Visibility Audit
Our flagship service. Fixed scope, from £1,500 + VAT, delivered in 10 working days, built on the Trust Density framework. An AI crawler access check, what AI currently says about you and your competitors, a gap analysis across the five signals, and a prioritised action list in plain English.
AEO fix and build
We do the work: remove technical blocks that keep AI out, add structured data so it understands who you are, write answer-ready content, and clean up profiles and directories so your details match everywhere.
AEO monitoring
AI answers change month to month. We re-check how AI describes you, report what moved, and fix what slipped. It fits alongside your existing SEO retainer.
Talks, workshops, briefings and away days
For boards, chambers, networks and management teams. Paul speaks on how AI is changing customer choice. Practical, jargon free, and every attendee leaves with something to act on that week.
Practical implementation
Where AI genuinely earns its keep, we build it in – content and knowledge systems and workflow automation.
How it works
- Free call. 20 minutes, no jargon.
- Audit. A clear picture and a plan.
- Fix. We implement, or you take the plan in house. Your choice.
- Monitor. We re-check and keep you in the answer.
AEO and SEO: do I need both?
Yes. SEO gets you found in search. AEO gets you chosen in the answer. They share foundations, so we build both together and you are not paying twice. See our SEO services in North Wales.
Who is behind this
Paul Levy is the founder of Livetech and creator of the Trust Density framework. He has been building and marketing websites in North Wales since 2000, is vice-chair of the North Wales Business Club, was named Conwy Business Person of the Year in 2015, and presented “Would AI Recommend You?” at the FSB North Wales Small Business Conference at Venue Cymru in July 2026.
WHY LIVETECH
Design and marketing that work together.
Web design, development, SEO, performance and ongoing digital strategy are planned together, so your site is built with how it needs to perform once it is live.
- Web design
- Development
- SEO and performance
- Digital strategy
Find out if AI would recommend you
Start with the free prompt check at trustdensity.com, or book a free consultation with someone from our team.
AI visibility questions
Anything else? Ring us on 01492 233 606.
What is AI visibility?
How often, and how confidently, AI assistants like ChatGPT, Claude and Google AI Overviews name your business when people ask for recommendations.
What is Trust Density?
Our framework for measuring how much consistent, verifiable evidence exists about your business across the web – and where the gaps are.
How much does the audit cost?
The AI Reputation and Visibility Audit is fixed scope, from £1,500 + VAT, and delivered in 10 working days.
Is this just SEO with a new name?
No. SEO ranks pages. AI assistants weigh evidence from your website, reviews, directories and mentions together, so consistency across all of them matters.
What happens after the audit?
You get a comprehensive report based on our Search Human Authority and Growth (SHAG) framework – you can read about it at shagframework.com. We follow it up with an action plan.
What is AEO?
Answer Engine Optimisation is making your business easy for AI tools like ChatGPT, Gemini, Claude and Perplexity to find, understand and recommend. It is the practical side of AI visibility.
Can you guarantee AI will recommend me?
No one can, and anyone who says otherwise is guessing. We improve the signals AI relies on and measure the change.
How long does it take?
Technical fixes can show quickly. Trust signals such as reviews and independent mentions build over months.
Do I need a new website?
Usually not. Most gains come from fixing access, structure and content on the site you have.
Who is it for?
Any North Wales business that wins work on trust: hospitality, professional services, trades, manufacturers and more.
Where we work
Our team is based at Ferndale House in Llandudno. We work with businesses right across North Wales, Chester and Cheshire, and throughout the UK – in person or online.
Works well with
Find out what AI says about you – before your customers do
Book an AI Reputation and Visibility Audit. Fixed scope, from £1,500 + VAT, delivered in 10 working days.
