Synthite

Synthite has been manufacturing chemicals in Mold for decades. It is the UK’s only independent manufacturer of formaldehyde and a major bulk methanol supplier, serving industrial customers across the UK, Europe and beyond.

Synthite wanted a modern, professional site that matched the scale and expertise of the business, built trust with technical buyers and made it easy for them to find the right product or service and get in touch.

We designed a sleek, modern website with a clean, confident look and a clear structure built around how industrial buyers research suppliers. The homepage makes it immediately clear who Synthite is and what it does, with key credentials front and centre.

The site is organised around two clear routes. Dedicated product pages cover methanol, formaldehyde, paraformaldehyde and Syncide H₂S scavengers, while service pages cover toll manufacturing and bulk chemical haulage. Pages on Synthite’s history and sustainability work add depth and authority, and the whole site is fully responsive, fast-loading and has a clear route to an enquiry on every page.

We built a set of custom blocks so Synthite’s own team can keep the site up to date: an interactive company history timeline, key statistics, step-by-step process sections, FAQs and a product slider that brings the full range together.

Chemical products can be hard to explain in words alone, so we designed a series of bespoke infographics to do the heavy lifting. They show how methanol becomes formaldehyde and then paraformaldehyde, compare the different formaldehyde grades and methanol types, show why formaldehyde is such a versatile building block for other industries, explain how Synthite makes its products simpler and safer to handle, and set out its sustainable operations. Each one is built in code rather than as a flat image, so it stays sharp on any screen, is readable by search engines and can be updated by Synthite’s team.

Alongside the build, we refined how the Synthite brand comes across online, with a consistent palette, typography and the S icon used throughout, and sourced and edited stock video and photography that convey the scale and precision of modern chemical manufacturing.

Search was built in from the start. We wrote product-led page titles and descriptions and added a detailed layer of structured data, so Google and AI assistants can understand exactly who Synthite is and what it makes. Every product page is marked up as a Product, with Synthite as brand and manufacturer and its CAS and UN numbers picked up automatically from the page as identifiers. Service pages such as toll manufacturing and haulage are marked up as Services, and the company’s details, address and contact information sit in a single Organisation record that ties the whole site together. FAQ sections generate FAQ schema automatically, About and Contact pages are typed correctly, and breadcrumbs reflect the product and service structure. Because it all runs from the page content, Synthite’s team can add a product and the structured data follows.