Novachrome
Ongoing website maintenance and SEO support for a family-run personalisation and dye sublimation printing business on Anglesey.
- CLIENT
- Novachrome
- LOCATION
- Mona Industrial Estate, Anglesey
- WHAT WE DID
- Website maintenance and SEO enhancement
- LIVETECH TEAM
- HBHolly BakerSCSabrina CowperSHSarah Hughes
- LAUNCHED
- 2025
The challenge
Novachrome is a family-run business established in 1981, and wanted to strengthen its digital footprint and operational performance.
That meant better online visibility and search rankings in a saturated personalisation industry, while keeping the site running smoothly day to day.
What we did
We carry out regular site health audits and resolve issues as they come up, alongside ongoing site speed optimisation through image compression, code refinement and caching. Mobile responsiveness, monthly backups, security scans and plugin updates are all part of the ongoing programme, along with form testing and performance monitoring.
On the SEO side, we run keyword analysis and quality link-building, and keep on-page elements – meta descriptions, headers and structured data – up to date.
The results
Ongoing maintenance and SEO support has given Novachrome a strengthened digital presence, helping them stay competitive in a saturated market while they focus on their core operations.
SECTOR
Our work in Industrial & Manufacturing
Websites that win industrial work
Most manufacturers have a website that describes the business. Far fewer have one that actively wins it. Closing that gap is the whole of what we do.
Livetech is a niche North Wales web and digital agency working almost entirely with industrial and manufacturing firms across North Wales and Cheshire. We help engineering, chemical, materials and technical companies turn a strong real-world reputation into online visibility, buyer confidence and enquiries. Our clients range from 10-person specialists to the UK arm of a €1.9bn international group.
If you run a manufacturer, supplier or technical specialist whose website quietly undersells the business, the projects below are the kind of work we do about it.
How we look at a website
Before we touch anything, we score a site the way a buyer and a search engine read it, not the way its owner hopes it comes across.
We assess every industrial website against our own SHAG framework, scoring four things out of five: Search (can buyers, and now AI assistants, find you), Human (once someone lands, does the site convince them you are the right supplier), Authority (do you look as established online as you are in reality) and Growth (is anything on the site actively pulling in new enquiries, or is it just sitting there). One score, four numbers, and an honest view of where the site is strong and where it is leaking opportunities.
How we help manufacturers online
Industrial buyers research suppliers carefully, and more and more ask an AI assistant for a shortlist before they visit a single website. We work on every part of that journey:
- Web design: sites built around how technical buyers research, with clear product and capability pages, specifications and a direct route to an enquiry.
- SEO: visibility for the specific products, materials and processes your buyers search for.
- AI visibility: making sure ChatGPT, Google AI Mode and other assistants understand your business and name you when buyers ask who to call.
- PPC and Google Ads: targeted campaigns for high-value enquiries, run by a Google Partner.
- Website Compliance Review: a check of the consent, legal, accessibility and security basics on your site.
Got a project like this?
Whether it’s a new brand, a marketplace or a straightforward website, we’d love to hear about it.