Marketing North Wales Businesses
Being eager to deliver the maximum return on marketing investment is something every marketing company should be keen to do, so we have been rechecking the latest research to see what as a company you should be putting your hard earned revenues into in order to generate more business. This article is meant to be a short guide to getting off on the right foot. I will continue to develop this article and add in plenty of links to other resources which I feel will deal more fully with the different themes.
Step 1. Market to your existing Customers
– Retain your existing clients
Demonstrate that you are dedicated to their success and understand their needs and markets
– Get existing clients to reorder
– Reactivating past clients
– Increase transaction size
– Look at your most profitable clients
How can you get more of these? Either by converting existing clients, being quite particular with your future targeting or knowing what to recognize when one comes knocking on your door in future!
Step 2. Look at your inbound marketing resources to improve awareness o your products and services to a wider marketplace.
Invest in developing the most effective marketing channels for your business
Above you can see what are generally accepted to be the most effective marketing channels across various industries, although these will differ depending on various factors – actual industry, B2B, B2C, latest trends etc. We have ordered these according to a combined “Good and Excellent” score.
The best results will always be when you ‘join up’ these methods and supercharge the whole process by having killer content.
Techniques that we use
Search Engine Optimisation (SEO) We create SEO campaigns that improve the visibility of your website in Google’s organic search results and drives organic search traffic through the creation of high quality content and off-page strategies that boost your site’s visibility in the search results. Ideal for businesses looking to increase the number of new customers they attract online.
Content Marketing Successful digital marketing is underpinned by great content. From ensuring your website best represents every one of your products or services to writing blog posts and posting news articles that really engage. We create content that earns you links, coverage and recognition – all of which helps to boost your website’s authority and deliver more traffic.
Paid Advertising (PPC) PPC is a highly cost-effective way of advertising on both search engines and websites. You set a daily budget and you only pay when a user clicks on your ad, you also control how much you pay for each click.
There are many PPC platforms available including Bing, LinkedIn, Facebook, Instagram, and Twitter but the most popular is Google Ads (formerly Google AdWords). Google Ads is segmented into: paid search, shopping, display, remarketing, and YouTube.
- Paid Search refers to sponsored results that appear at the top of the Google listings when you run a search query.
- Shopping also appears in the sponsored search results, but ads show a product image and price, unlike paid search which is just text ads.
- Display refers to textual or graphical advertisements placed on 3rd party webpages.
- Remarketing allows you to target your advertising to people that have visited your site already, allowing you to convert window shoppers into customers.
- YouTube offers In-Stream and In-Display advertising, showing ads before users watch a video on YouTube. These ads can also appear within YouTube’s search results.
As a Google Partner agency, we’re accredited for the management of remarketing campaigns through the AdWords network.
Social Media Marketing We will review your business objectives and work out what platforms your ideal audience is active on? What platforms your competitors are using? What platforms are most appropriate for your business offering this is very important as you don’t want your social media to be a chore, which platforms do you enjoy using/are you best at using? We also run highly effective paid social advertising programmes.
Review Services are a key buying influence and we can work with you to ensure that the best impression is delivered. Trip Advisor – Review Express is a free, powerful email-based review collection platform that makes it easy for business to invite recent guests to submit reviews on TripAdvisor. When you opt in, guests automatically receive a customised, post-checkout from you requesting a review.
Email Marketing gives you the opportunity to directly communicate with people who have previously shown an interest in your product/services. Whether you have an established email service or need help in setting up from scratch, we’ll help you to create email campaigns that delivers.
Contact us today to chat through what you are looking to achieve with your business and how we could make the first steps on a new profitable road for you together.