What Is PageRank And Why Does It Matter? | Livetech Creative Agency

PageRank

If you have a website, you have probably heard of search engine optimisation (SEO) and consequently, PageRank. Developed by the founders of Google, Larry Page and Sergey Brin (hence the name PageRank), it is one of the components used to determine how important a website is and consequently, where it appears on Google. When you are searching for something, Google wants to present you with the most relevant and trustworthy sources and so this is one of the ways it determines what should be shown and where.

A great way to understand PageRank is to think of links as votes. The more ‘votes’ a page has, the more important it appears to Google, just as a candidate with more votes would get further in an election. In addition to the quantity of links, it is also important to consider the quality of links. If a page with a higher PageRank links to your website, it has more weight than a website with a  lower PageRank.

So you may be wondering, how do you strengthen your PageRank?

In order to strengthen your PageRank, the first step you should take as a business is to develop a strong marketing strategy. This should consider a range of SEO aspects from link building to creating quality content that is worth sharing.

Your plan of action should take into consideration that increasing your PageRank is an ongoing task, it is not a simple, automatic process. As with all aspects of SEO, growing your visibility and ranking on Google requires ongoing maintenance to ensure you not only increase your ranking, but maintain it. A continued effort to create quality content and links is essential.

A continued effort to create quality content and links is essential.

Summary

  • PageRank is ONE of the components that contribute to your ranking on Google.
  • It’s not all about quantity, quality links are essential
  • A marketing strategy is vital for boosting your Page Rank and SEO

A linkback is an endorsement, it lets Google know that your website is relevant and trustworthy. If this is something you are interested in, why not pop in for a coffee and see how we can help?