We are all familiar with Google Shopping – it provides us with instant results when looking for products and trying to find the best deal online. However, Google Shopping is now headed for a redesign with several new features that will make your shopping experience even better.
Now rebranded as Google Lens, which has already launched in the U.S., uses smart recognition technology which will help identify objects, find similar items and even translate text. You will now be able to take a photo using your smartphone, and in seconds Google Lens will be able to not only find the products on different websites, but also provide you with style ideas so you can see exactly what it looks like on; and what it works well with from others on the internet.
This also works if you screenshot an image that you have found online or on social media so you don’t need to see the product in the flesh to take advantage of this amazing new shopping experience.
For those who are particularly style conscious this new move from Google is revolutionary. Not only does this work with new items but also items that are hung up in your wardrobe, and perhaps forgotten about. With a quick snap you will be able to see people wearing similar pieces to give you inspiration on how to wear yours.
As well as this amazing new feature, there is also a new personalized homepage that is based around your habits and purchases. They have even put in a handy price tracker so you can get live notifications of when the price drops, so trawling the sales will soon be a thing of the past.
To make things even better, Google are allowing you to check out through Google Shopping using information saved to your Google account. They are even offering a ‘Google Guarantee’ on items you purchase, which includes customer support, and help with returns and exchanges.
It’s obvious that Google seem to be headed in the footsteps of Amazon’s Prime service with their convenient shopping service. However, this service is only available in the U.S. at the moment, with the hope that it will soon be rolled out to the UK.