Web Marketing
Web Marketing and Website Support
You probably know that Livetech have been building websites for over twelve years, but did you know that we have been pro-actively marketing them for just as long?
There have never been more ways of supporting your business through online marketing techniques. Find below a list of broad headings showing where we can get involved.
Search Engine Marketing
Search engines are the first point of call when looking to find out something specific, especially when looking to research a buying decision. There are various ways of gaining exposure as below.
SEO Search Engine Optimization – SEO
This is the name for the set of techniques that work to get you to the top of the search engine’s ‘natural results’. There are two parts to this, getting the content right on the site ‘On Page’ techniques and things linking to your site ‘Off Page’ techniques.
Pay Per Click Marketing – PPC
Sometimes it is not practical to get to the top of a search engine for a particular phrase using SEO techniques, e.g. for a short campaign or if you are a new entrant to a marketplace and need results quickly. The major search engines provide methods to allow you to get up and running quickly with their advertising programmes as ‘ Sponsored Links’. Other benefits of this are you only ‘pay for what you use’ and you can cap your expenditure on a daily basis.
Email Marketing
Correctly used email is a very powerful way of keeping in touch with a client base or qualified prospects. We can design a newsletter layout, help you write the messages and mail out to your clients. We can ensure that you comply with best practice throughout, ensuring your message will be welcomed and any unsubscribe requested are dealt with efficiently.
We can advise you about making the most of your email communications generally, using the most up to date and efficient tools.
Social Networking
Social networking is not about ‘selling to’ your contacts but putting in place the best customer communications channel imaginable, for engaged users. We will guide you through the rich array of services and techniques so that you can start reaping the rewards of this fast changing arena.
Site Updates
‘Content is king and always will be’, that is our starting point and how we focus our activities. We ensure your site is structured efficiently technically and is packed full of relevant content supporting your products and services. This is an on-going commitment; that is, as long as you want to remain in business! This work is best done with you taking the lead, after all no-one knows your products and services like you, we support you in the best way possible!
Mobile
Most people nowadays carry around enough computing power to lead an invasion of Mars! Mobile devices are increasingly the first thing people reach for when searching and engaging in the ‘online conversation’. We can help, from custom mobile apps, mobile website templates or QR Codes and installation and management of branded Wi-Fi Hotspots.
Training
Whatever your requirements, we can support you as we are as much about knowledge transfer and getting you standing on your own as doing the work ourselves. You will need to be supported in different ways as your activities online develop. This approach can be applied as well to principals in the business as to new employees.
Measurement
Often quoted, ‘what gets measured, gets done’. At Livetech we are great believers in this, setting goals for all concerned and using powerful tools like ‘Google Analytics’ and ‘Webmaster Tools’ to track the growth in traffic on your site as well as track conversions. We can set up regular reviews or automate the delivery of concise relevant and actionable reports.
The information above is a very simple summary of some of the areas covered, services and definitions. We would be delighted to speak to you personally about what you can expect to achieve for your investment.
