Livetech have been working with clients to get the best search engine position for over ten years now. It is one of the most cost effective ways you can get your products and services in front of customers, indeed it works for us as much of our work is referred this way.!
Below is part of our approach, which would be customized to suit your particular needs;
1. Pre Campaign/Launch
Relevant keywords chosen during consultation of clients objectives which the company wishes to be ranked high for on major search engines including Google.
2. Keyword Report
Carry out an initial Keyword Report on the keywords chosen to establish current position and performance.
3. Target keywords that need improvement
After running a report and gaining a better understanding of the current results for relevant keywords, work can is carried out to improve target keywords and push the associated pages higher up on Google.
4. Google Analytics
Install Google Analytics and Webmaster tools, this allows us to track the number of visitors to the site, where they came from and any technical issues with the site, plus many more valuable insights into visitor behaviour.
5. Google Places
Make sure Business is listed on Google Places and all relevant information is current.
6. Create a minisite listing
Add listing to all relevant minisite Directories, this a really fast way of getting links in a variety of established websites.
7. Basic Link Building
Link Building to a range of general strong Directories including DMOZ.
8. On page SEO
Title tags, Desc, Keywords, and appropriately chosen keywords rich descriptive text, alt tags for all images and internal linking structure
9. Link Building
Using a range of software, investigate and approach and relevant websites to exchange links with.
10. Blog Posts
Write keyword rich blog posts linking to clients website, these are posted to a number of leading Blogs and industry sites.
11. Article Writing
Create 250-500 word articles on an area of the business and post them on high PR article sites.
12. Social Bookmarking
Social bookmark all blog posts and articles on sites such as Digg, Del.icio.us so that they can be accessed for other to view and can pass on link popularity benefit.
13. Directory Submissions
Submit website to high quality Directories
14. Banner Network
Creation of custom banner 160×300 pixels, the banner is shown randomly on our extensive list of in house directories.
15. Spotlight Listings
Search Engine optimised. As well as images and descriptive text the Spotlight contains the Web address and a keyword rich link that greatly helps the search engine rankings of your own site. These Spotlights are in turn promoted to build a significant benefit to the main clients site.