New EU Cookie Law And What It Means For You

What Is A Cookie? A cookie is a small text file that a website creates and refers to in order to perform certain functions and remember certain bits of information. For example if you are browsing an online shop, you may notice a ‘recently viewed products’ section, this is usually generated by the information contained within a cookie. They can also be used for analytical data allowing web masters to amend content as necessary. Cookies can also be used to let a website know that you are logged in. Other uses can transverse websites, you may be searching for a product on one site and then find that the adverts on a separate site are for the product that you are searching for. As a general rule, the majority of cookies are anonymous, unobtrusive and help toward a better user experience. There are, however, more sinister uses of cookies that it you should be aware of. One important thing to note is that a cookie is not and cannot contain a virus. There is no code in one and it cannot replicate itself. They can act as a form of spyware as they can store information of a website or websites that you visit. Anti-Spyware and Anti-Virus products often prompt the removal of cookies as a precautionary measure. It is this precaution which has made users more wary of allowing cookies. What Exactly Does The EU Regulation Mean? At the end of May 2012 new EU regulations come into force. These regulations stipulate that all sites that use cookies should seek explicit permission from users prior to setting and using cookies. 48 hours before the...
Livetech are hiring.. a trainee web marketing executive! – Now Filled

Livetech are hiring.. a trainee web marketing executive! – Now Filled

Position Now Filled – 14 July 2012 Livetech are still  looking to recruit a trainee web marketing executive to work with the various web marketing projects  we have ongoing. More details to follow shortly but the role will involve many of the items below as it develops. We will only be considering candidates that are able to show a genuine interest in this area as will be demonstrated by a portfolio of projects that they have been involved with. It is important that any candidates read the information below. ·Researching and writing unique, rich compelling articles on a variety of subjects to fit with our client’s themes ·Onpage and offpage SEO techniques ·Experience in email marketing ·Understanding of email technology platforms ·Build, schedule, test and send emails ·Develop email schedule and optimise for segmentation ·Work to ensure best practice and use of technology ·Record email performance and comparable information ·Develop and maintain the social media and blogging strategy ·Product categorisation and web content ·Ensure all online content is to agreed standard and brand style ·Ecommerce experience ·Working knowledge of HTML ·Dreamweaver & Photoshop an advantage ·Keen interest in the internet and online shopping ·Able to multi task and manage work load effectively ·Pay Per click Marketing Campaigns Livetech value diversity and equality of opportunity, benefits include excellent working conditions and cycle to work scheme. Apply to Paul Levy with CV and Links to Portfolio Work (essential). paul@livetech.co.uk, if you show that you have read the above and fulfil the part about the portfolio, we promise to give you an individual reply. No Agencies Please 😉...
Google Penguin SEO Update

Google Penguin SEO Update

We have previously talked about the Google panda Update now its time to visit the penguin, not our web footed Linux pal or buddies at the Welsh Mountain Zoo, but this time the codename for a recent Google update. Following the recent Penguin SEO update that came down a few weeks ago from Google, a lot of site owners are wondering why there web site has dropped in the rankings.  It is generally accepted that the Penguin update was designed to target spammy  techniques (the Panda update was more about content quality), and while obvious ‘black hat’ tactics like keyword stuffing (yes some people still think it works) are easy to spot and fix, it’s not always as simple to find the ‘gray hat’ SEO tactics that might be contributing (or will inevitably with subsequent Google algorithm updates) to a search engine penalty. Even if your web site site has managed to escape without an obvious penalty  so far, you should not relax, a penalty could be just around the corner. Each search engine update that Google (and other leading search engines) release gets a little better at catching and flagging sites that are in violation of the Webmaster Guidelines (think about it the guys at Google are pretty good at writing computer programs, you think you are smarter)?...
The Panda that takes its orders from California not China

The Panda that takes its orders from California not China

Google decides who it puts high up on its search engines results according to set of complicated rules designed to give the user the best experience, this set of rules or formulae is called the ‘Google Algorithm’. From time to time Google makes changes to the Algorithm to take account of changes in the web (such as the increase in social marketing) or to head off unethical techniques that may have developed. The latest such updates to the Algorithm have been named ‘Google Panda’. With the recent Google Panda updates many SEO agencies, digital marketers and website owners are having to take important steps to refine their SEO techniques to keep within Google’s strict and constantly changing parameters. The latest Panda update unofficially dubbed Panda 3.4 continues in a long battle with poor quality or SEO aggressive websites, mainly in relation to unethical links and ‘black hat’ link building techniques. Here at Livetech we abide by ‘Good and Best Practice’ methods instead of looking for instant results by using dirty tricks and keyword stuffing.  We have always acknowledged the fact that one day these dirty techniques would come back to bite you, so from day one we have continually  conducted our SEO techniques in a well thought out manner, making sure we put our clients’ needs first whilst also gaining the required results. Listed below are the main changes that have stemmed from the previous and current Google Panda updates: Anchor Text Links  Due to many SEO companies previously ‘over using’ keyword dropping and keyword stuffing to try and gain higher rankings for their clients sites Google has now restricted exact-match keywords from 40% to 5-10%....